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Because Your
Life CountsRoad safety charity · West Midlands
Privacy policy

How we look after your information

Last updated 9 November 2026.

Who we are

Because Your Life Counts (BYLC) is a registered charity in England and Wales, number 1184367. We're based at 4a Wheelwright Buildings, Hen Lane, Coventry CV6 4LB. We're responsible for the personal information you give us through this website. You can contact us about privacy at becauseyourlifecounts@gmail.com or on 0800 118 2001.

What we collect

  • Contact form: your name, organisation, email, phone number and message.
  • Newsletter: your email address, only if you sign up.
  • Donations: processed securely by Stripe, our online giving provider. Stripe shares your name, email address and donation details with us. We never see or store your full card number.
  • Photos at events: we take photos at some sessions and events. See "Photos" below.

How we use it

  • To reply to your enquiry and arrange sessions or events.
  • To send our newsletter, if you've asked for it. You can unsubscribe at any time.
  • To thank donors and, where you've agreed, claim Gift Aid.

We rely on your consent for the newsletter and photos, and on our legitimate interests to answer enquiries and run the charity. We never sell your information.

Who we share it with

Only the service providers that help us run the charity, such as our email and online giving providers, and only for that purpose. We'll share information with the authorities only if the law requires it.

How long we keep it

We keep enquiries for up to two years, newsletter details until you unsubscribe, and donation records for as long as the law requires for charity accounts.

Photos

We ask before taking or publishing photos of people. For anyone under 18, we only publish photos with permission from their school, group or parent. If you'd like a photo removed from our website or social media, email us and we'll take it down.

Children and young people

Our website is for everyone, but we don't knowingly collect personal information from children under 13 through it. Schools and groups contact us directly to book sessions.

Cookies

This website doesn't use advertising or tracking cookies. Its fonts are served from our own website, so your browser doesn't connect to Google to load them. If we add analytics in future, we'll update this policy and ask for your consent.

Your rights

You can ask to see, correct or delete the information we hold about you, object to how we use it, or withdraw your consent at any time. Email us and we'll respond within one month.

If you're unhappy with how we've handled your information, you can complain to the Information Commissioner's Office at ico.org.uk or on 0303 123 1113.

Get in touch

Book a workshop or ask for the free lessons

Tell us about your school, group or driving school and we'll call you back.

Address4a Wheelwright Buildings, Hen Lane, Coventry CV6 4LB