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Because Your
Life CountsRoad safety charity · West Midlands
Our projects

Out in the community since 2019

Schools, shows, fundraisers and remembrance. Here's where you've seen us, and what happened.

2026Campaigns

Coventry Council Road Safety Summit

Coventry · invited by Taiwo Owatemi MP

BYLC and SmartLearner Driving School joined the panel at the city's Road Safety Summit. Josh Sandhu and Glenn Hartwell represented us, with Glenn setting out what needs to change on Coventry's roads, followed by an open Q&A with residents.

Next, we're working with Taiwo and her team on an open letter to the Government, and residents can pick up free envelopes from our office to send their views to the council.

About 60 residents
Charity football team holding the BYLC banner
2026Fundraising

Charity football

September 2026 · with SmartLearner Driving School

Well done to Zane and the SmartLearner team for their charity football match in support of BYLC. Great to see young players, families and instructors out together behind the BYLC banner.

Team effort
Glenn and Josh at the BYLC stand with a football mascot
2025Events

Summer community day

July 2025 · Coventry

Glenn and Josh ran the BYLC stand in the sunshine, with VR and our photo frame. Even the mascot stopped by for a picture.

Sun's out
A wall of paper-plate road safety designs
2025Schools & groups

Road safety plate competition

August 2025

Young people turned paper plates into road safety posters, with messages like "Look!", "Slow down" and "Don't text and drive". The finished wall was a riot of colour.

Creative entries
The BYLC team dressed up at the 2024 Christmas fundraiser
2024Fundraising

Christmas fundraiser

6 December 2024 · White Diamond Venue

A black tie evening with a three-course Christmas meal, a DJ and a raffle with prizes from mystery holidays to paintballing. Local councillors, British Transport Police officers and residents came along to support us.

Nearly £1,000 raised
Guests and the BYLC team at the 2024 remembrance service at St George's Church, with the Remembrance Tree and candles
2024Remembrance

World Day of Remembrance service

17 November 2024 · St George's Church, Coundon

Our second annual service, led by Reverend Jennifer Wickham. Glenn Hartwell introduced the service and Jo Smith read a poem. Councillor Gavin Lloyd brought forward the remembrance hearts, and David Moorcroft OBE, Deputy Lord Lieutenant, led a moment of silence.

Alistair Robinson of Transport for West Midlands spoke, Taiwo Owatemi MP gave a reading, and Dr Chunn Kidd Cheung from UHCW talked about treating people hurt in road crashes.

2nd annual service
LocalSchools & groups

Eastern Green Scouts

Eastern Green, Coventry

Glenn gave the scouts a short talk on the Fatal Five, then everyone tried the drunk buster goggles, stacking cups with and without them to feel how impairment slows you down. Parents got in touch afterwards to say the message had landed.

Hands-on session
The BYLC Motofest 2024 stand with cup-stacking and goggles
2024Events

Motofest

June 2024 · Coventry

Our second year at Motofest. Visitors stacked cups in drunk buster goggles, watched a VR film made by the Fire Service about riding with an impaired driver, and played our lollipop prize game for Rubik's cubes, yo-yos and tyre pressure checkers.

Reactions 10%+ slower in goggles£142.18 raised
The BYLC team in black tie at the White Diamond charity evening
2024Fundraising

White Diamond charity evening

2 March 2024 · White Diamond Venue, with The Beagle Freedom Project

Live music from Jazz Mattu, a full vegan menu and a raffle, organised by Arran Kaur and hosted by Lishkara Road Show. Thanks to SmartLearner Driving School, SAY Stylists and Kang Construction for prizes and donations.

Our share is going on equipment for school and college visits, a new gazebo for outdoor events, and the local community.

About 190 guestsNearly £2,500 raised, shared
2024Schools & groups

Coundon Court School

Coundon Court Secondary School, Coventry

Four days of free sessions on careless and inconsiderate driving. Students did beer goggle focus groups, watched distraction videos, tried the VR headsets and joined a presentation on the Fatal Five. The school has asked us back.

100+ pupils4 days
The team in purple RoadPeace T-shirts outside SmartLearner
2024Campaigns

RoadPeace Challenge

May 2024 · UN Global Road Safety Week

The team took on the RoadPeace Challenge in RoadPeace T-shirts funded by SmartLearner. Josh Sandhu and friends walked the 16km Pen y Fan Horseshoe in the Brecon Beacons, Jo Smith walked serious distances, and Glenn did his miles on the cross-trainer.

4 peaks in 5 hours
2023Remembrance

St George's Church memorial service

19 November 2023 · St George's Church, Coundon

Our first service, held with Vicar Jennifer Wickham after several road deaths in the area. Police, ambulance, fire, British Transport Police, Transport for West Midlands and 159 Regiment RLC attended, alongside local councillors. Former paramedic Pete Huggins shared his experience as a first responder.

1st annual service
2023Events

Motofest

3 and 4 June 2023 · Coventry

Our first Motofest stand, in the middle of a weekend built around cars and speed. Visitors from teenagers to police officers tried our impairment goggle challenge, and we ran eyesight checks against the legal standard of reading a number plate at 20 metres.

3× slower in goggles
2022Events

ICE Live

Edgbaston, Birmingham

We showed our driving simulator at the UK's only conference on virtual reality in road and community safety education, supported by Road Safety GB, and met others using VR to teach.

Driving simulator
The BYLC team under the Whittle Arch lit red
2022Campaigns

Whittle Arch lights

November 2022 · Coventry city centre

At the end of Road Safety Week we lit Coventry's Whittle Arch red in memory of road crash victims, the first time the Arch had been lit this way. Councillors Gavin Lloyd and Patricia Hetherton joined us and the Coventry Observer covered the switch-on.

A first for the Arch
2022Events

Tanks, Trucks and Firepower

Rugby · two days

Our beer goggles showed experienced drivers how quickly impairment takes over, and we learned how a military driving test works compared with the DVSA test.

2-day stand

Want us at your event?

We bring VR, impairment goggles and a friendly team to shows, fetes, open days and community events.

Get in touch

Book a workshop or ask for the free lessons

Tell us about your school, group or driving school and we'll call you back.

Address4a Wheelwright Buildings, Hen Lane, Coventry CV6 4LB